What Makes Change Last? The Missing Ingredient in Most Change Programmes

About this webinar

New strategies are launched, operating models evolve, technologies are introduced and leaders ask their people to adopt new ways of thinking and working. Yet despite significant investment, many organisations find themselves facing the same challenge: while change may happen initially, it doesn't always stick.

People often understand the rationale for change and may even be enthusiastic at the outset, but sustaining new behaviours over time is far more difficult. As competing priorities emerge and day-to-day pressures take over, familiar habits can quickly resurface and the status quo can quietly re-establish itself.

So what is it that makes change stick?

Join Glynne Steele, Founder of DoThinkDo, and Georgie Cooke, Co-Founder of Lima Delta, as they explore why some change initiatives become embedded into organisational culture while others struggle to gain lasting traction.

Together, they'll unpack the behavioural, cultural and leadership factors that influence whether change is sustained long after the launch phase has ended. Drawing on real-world experience, they'll explore what organisations can do to move beyond awareness and buy-in, creating the conditions for genuine adoption and long-term behaviour change.

We'll discuss:

• Why people naturally revert to old behaviours, even when they support the change
• The most common reasons change initiatives fail to embed
• How leaders can create the conditions for lasting behaviour change
• The role habits, culture and reinforcement play in making change stick
• How to sustain momentum once the initial excitement has faded
• Practical ways to increase adoption and reduce resistance
• What organisations that successfully embed change do differently