Beyond Busy: Redefining Productivity in the AI Era
Productivity needs a new definition for managers, especially with performance conversations on the horizon. It’s an opportunity to get clear on how you define productivity ahead of those discussions.
Glynne Steele
Founder of DoThinkDo
Philippe Masson
CEO of Avilio Group
About this webinar
Productivity is quickly becoming a problem facing managers today, because AI hasn't just reduced workload, it's accelerated decisions, compressed timeframes, and added a different kind of pressure. For many, there’s more to think about, they’re expected to deliver faster, and with less time to recover. And, for managers, and the L&D teams who support them, that raises a real question: what does productivity even mean now, and what makes someone go beyond the basics when AI is already covering so much of the baseline?
There's a level of just doing your job, and then there's the extra mile, the discretionary effort that turns a good team into a great one. As the baseline of a job keeps shifting, what happens to that extra effort? Is it still just goodwill, or does it need something more deliberate to keep it alive?
Join our special guest, Philippe Masson, CEO of the Avilio Group, alongside our host Glynne Steele, Founder of DoThinkDo, as they explore what's really driving the pressure on managers today, how to define productivity in a way that actually holds up, and how organisations can help managers stay sharp, focused and well under pressure that isn't going away.
Whether you're supporting managers who feel busier than ever, rethinking how your organisation defines productivity, or looking for practical ways to protect focus and prevent burnout, this session will give you real insight and practical thinking to take back to your teams. This session is particularly timely, with performance conversations just around the corner. It’s an opportunity to get clear on how you define productivity ahead of those discussions.
We'll discuss:
- Why doing more doesn't automatically mean working better
- What's really driving the rise in cognitive load and decision fatigue for managers
- How to define productivity in a way that actually holds up
- What "discretionary effort" looks like now, and what actually makes people go further
- How managers can protect focus, recovery and clear decision-making under pressure
- Practical, sustainable habits that build resilient, high-performing teams without burning them out
- Why being more productive at work makes you happier at home
Philippe Masson
Philippe Masson is the founder of Avilio Group and a productivity and leadership specialist with more than 20 years’ experience working with managers and leaders.
He is the creator of the Time Master Programme, a practical approach that helps people take control of their time, reduce stress and focus on the work that genuinely matters.
Today, Philippe is exploring a new challenge facing organisations: AI can create enormous amounts of capacity, but does that capacity actually become productivity and ultimately happpiness?
His work focuses on helping managers move from reactive to proactive ways of working, make better use of the time AI creates, and ensure that increased efficiency leads to better performance, greater control and improved wellbeing, rather than simply more work.
Philippe has worked with organisations including Esri, EF Education, Aberystwyth University, Hult Ashridge, and Argus Media , helping managers and teams develop practical behaviours that create lasting change.
His philosophy is simple: Productivity inspires happiness.
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